Tampax – AMP

TAMPAX IS TAKING A STAND AGAINST THE TAMPON (LUXURY) TAX TO ADVOCATE FOR GENDER EQUALITY.

Insight:
You might think a little bit of tax on a 7 dollar box isn’t a big deal. But by eliminating the tampon tax in California, they’ll save up to 20 million dollars for women each year.

Idea: 
Tampax is taking a stand against the tampon (luxury) tax to advocate for gender equality. The brand will be rebranded as AMP — quite literally without the luxury T-A-X in order to demonstrate that women’s menstrual products are not a luxury. Period.
Credits to:
Yinglun Li
Sangyoung Bae
Sean Dong



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