Tampax – AMP
TAMPAX IS TAKING A STAND AGAINST THE TAMPON (LUXURY) TAX TO ADVOCATE FOR GENDER EQUALITY.Insight:
You might think a little bit of tax on a 7 dollar box isn’t a big deal. But by eliminating the tampon tax in California, they’ll save up to 20 million dollars for women each year.
Idea:
Tampax is taking a stand against the tampon (luxury) tax to advocate for gender equality. The brand will be rebranded as AMP — quite literally without the luxury T-A-X in order to demonstrate that women’s menstrual products are not a luxury. Period.
Credits to:
Yinglun Li
Sangyoung Bae
Sean Dong
THE INTERNATIONAL ANDY AWARDS – Gold 🏆
THE YOUNG ONES ADC – Gold 🏆
Next Project︎
Yinglun Li
Sangyoung Bae
Sean Dong
THE INTERNATIONAL ANDY AWARDS – Gold 🏆
THE YOUNG ONES ADC – Gold 🏆
Next Project︎





