#Redefine Gifting
– Adidas


IT’S NEVER TO LATE TO INSPIRE YOUR DAUGHTERS TO BECOME SO MUCH MORE THAN JUST “A GIRL”.

Insight:
Parent’s often forgotten how much an impact a present can make on their children’s future.

Idea: 
Girls are traditionally gifted soft, pretty and pink dolls. What if those types of gifts are setting limits on their future? With the help of parents who are expecting daughters, we decided to redefine gifting.
Credits to:

Yutong Cheng
Yuan Zhunag
Shirley Wang










yqiao@sva.edu