#Fuckmen – Durex


CALLING OUT TO ALL THE LADIES, IT’S TIME FOR US TO QUIT BEING FUCKED, AND DO SOME OF THE FUCKING. DUREX INTRODUCES, #FUCKMEN CONDOMS.

Insight:
Men have been in charge of basically everything, from how much we get paid, to what we should do with our bodies. And they’ve been fucking it all up. So, when it comes to the bedroom and making sure to have a condom, how can we trust them to get it right?

Idea: 
Durex introduces, #FUCKMEN condoms. A repackaging campaign designed around empowering reminders of why women should take control of the bedroom and fuck on their terms.
Credits to:
Yinglun Li
Melissa Akkoc
Nuri Park
Sean Dong
Kevin Bae
Billy Liao



2019 CLIO AWARDS – Bronze 🏆





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