Spotify – Drive-In


SPOTIFYING IN YOUR CAR IS NOW JUST A DESTINATION AWAY.

Insight:
When it comes to driving, people instantly turn on their radios. Spotify wants to make it easier for drivers to use the service by combing it with another habit. 

Idea: 
By creating the ultimate Drive-in experience, Spotify is tapping into another habit drivers enjoy doing: Eating in their car. We will create special menus and packaging to give out free Spotifying time. And go beyond by creating Spotify parking spots where we’ll show music videos of their favorite artists while they’re enjoying their food. Engines off, tunes on.
Credits to:
Yinglun Li
Sangyoung Bae
Sean Dong

Mengyi Zhuo
Michael Vo


THE YOUNG ONES ADC – Merit







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